In our digital age of greater business transparency, Your customers are your best marketing resource. Further, you need content to support a legitimate search and social media effort. Case studies (and white papers) help win the relevancy wars particularly when they are utilized effectively. Our case studies are very different than typical sales collateral. Your most influential clients to speak to your prospects – directly. Instead of you talking about features, case studies focus on benefit. More importantly, the goal here is for the prospect to see themselves in the experience of your customers. What’s unique about our value is that an independent third party is truly needed to document the things that might typically go unnoticed but that are absolutely essential. We are that third party that can go to your client and talk about you without it being weird. Let’s be honest. It’s like going to the party where the old joke goes “I’m tired of talking about me, why don’t you talk about me for a while.” Companies aren’t much different from people in that they find it difficult to solicit customer experience directly from the customer and share it with prospects. That’s a new level of transparency. The cause is right though. The goal of articulating the value of the company is more credible when it comes from customers. Of course your customer service may have hundreds of customer calls- but how many would you use in your sales communication? Asking different questions about value, net recommender score, R.O.I, and the amiability and consequences of doing nothing are essential parts of the case study that rarely find their way into annual customer surveys or post-purchase service call reporting.